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CLIENT:

Bubble

SERVICES:

Creative Strategy / Creative Direction / Packaging Design / Graphic Design / Visual Identity / Technical Artworking / User Experience

THE CHALLENGE

Bubble needed an innovative design strategy to target their new audience in Asia and Australasia. Their objective? Delivering children’s toys that were affordable yet had a high-end look, bringing the west to the east. We designed a fresh, fun and modern packaging concept, inspired by Scandinavian design, to attract young parents to the products.

We then created technical guidelines for their team in Hong Kong to implement overall packaging for the business. This involved us strategically planning how the designs would translate over different packaging (boxes, hang tags and backing cards) as well as how the guide would differ on different shaped and sized packaging, ensuring our explanations were concise and clear for teams speaking multiple languages.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

ROBERTA LABANCA

CLIENT:

BUBBLE

SERVICES:

Creative Strategy / Creative Direction / Packaging Design / Graphic Design / Visual Identity / Technical Artworking / User Experience

THE CHALLENGE

Bubble needed an innovative design strategy to target their new audience in Asia and Australasia. Their objective? Delivering children’s toys that were affordable yet had a high-end look, bringing the west to the east. We designed a fresh, fun and modern packaging concept, inspired by Scandinavian design, to attract young parents to the products.

We then created technical guidelines for their team in Hong Kong to implement overall packaging for the business. This involved us strategically planning how the designs would translate over different packaging (boxes, hang tags and backing cards) as well as how the guide would differ on different shaped and sized packaging, ensuring our explanations were concise and clear for teams speaking multiple languages.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

ROBERTA LABANCA

CLIENT:

BUBBLE

SERVICES:

Creative Strategy / Creative Direction / Packaging Design / Graphic Design / Visual Identity / Technical Artworking / User Experience

THE CHALLENGE

Bubble needed an innovative design strategy to target their new audience in Asia and Australasia. Their objective? Delivering children’s toys that were affordable yet had a high-end look, bringing the west to the east. We designed a fresh, fun and modern packaging concept, inspired by Scandinavian design, to attract young parents to the products.

We then created technical guidelines for their team in Hong Kong to implement overall packaging for the business. This involved us strategically planning how the designs would translate over different packaging (boxes, hang tags and backing cards) as well as how the guide would differ on different shaped and sized packaging, ensuring our explanations were concise and clear for teams speaking multiple languages.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

ROBERTA LABANCA