I Am Female logo

CLIENT:

City Paws CLub

SERVICES:

Visual Identity / Creative Direction / Illustration / Graphic Design / Creative Strategy

THE CHALLENGE

Our brief from City Paws Club was simple: they wanted a personality-packed, doggy-friendly digital branding, but with a corporate look. After delving into the current market and creative research, we knew we wanted to do something different to help this brand stand out. Enter the power of illustration.

With a mix of sans serif type and a playful illustration style, we created a clean, modern look that would translate perfectly over web and even into print. We then provided  comprehensive guidance on how the brand can evolve over web and digital, providing mockups and usage examples for the client to use for future developments.

 

WHO WORKED ON IT?

ANNIE BARTLEY

ROBERTA LABANCA

CLIENT:

CITY PAWS CLUB

SERVICES:

Visual Identity / Creative Direction / Illustration / Graphic Design / Creative Strategy

THE CHALLENGE

Our brief from City Paws Club was simple: they wanted a personality-packed, doggy-friendly digital branding, but with a corporate look. After delving into the current market and creative research, we knew we wanted to do something different to help this brand stand out. Enter the power of illustration.

With a mix of sans serif type and a playful illustration style, we created a clean, modern look that would translate perfectly over web and even into print. We then provided  comprehensive guidance on how the brand can evolve over web and digital, providing mockups and usage examples for the client to use for future developments.

WHO WORKED ON IT?

ANNIE BARTLEY

ROBERTA LABANCA

CLIENT:

CITY PAWS CLUB

SERVICES:

Visual Identity / Creative Direction / Illustration / Graphic Design / Creative Strategy

THE CHALLENGE

Our brief from City Paws Club was simple: they wanted a personality-packed, doggy-friendly digital branding, but with a corporate look. After delving into the current market and creative research, we knew we wanted to do something different to help this brand stand out. Enter the power of illustration.

With a mix of sans serif type and a playful illustration style, we created a clean, modern look that would translate perfectly over web and even into print. We then provided  comprehensive guidance on how the brand can evolve over web and digital, providing mockups and usage examples for the client to use for future developments.

WHO WORKED ON IT?

ANNIE BARTLEY

ROBERTA LABANCA