I Am Female logo

CLIENT:

DIG IN

SERVICES:

Creative Strategy / Creative Direction / Illustration / Graphic Design / Visual Identity / User Interface / User Experience / Copywriting

THE CHALLENGE

After the success of last year’s app, we led the front end creative and project management of the new custom built Dig In App. Working with the development studio, Putty Studio, we introduced a new, interactive element to the app that included gamification to approach Gen Z in a new way, allowing brands to connect with them in a way that was fun and gave instant results.

This student focused app allowed Dig In to interact with students by having in-app polls and surveys that showed live data of their opinions. We creatively found ways to engage with students that will enhance Dig In’s ability to communicate student needs and further their brand mission.

WHO WORKED ON IT?

ANNIE BARTLEY

ROBERTA LABANCA

KEARA MURPHY

PUTTY STUDIO

CLIENT:

DIG IN

SERVICES:

Creative Strategy / Creative Direction / Illustration / Graphic Design / Visual Identity / User Interface / User Experience / Copywriting

THE CHALLENGE

After the success of last year’s app, we led the front end creative and project management of the new custom built Dig In App. Working with the development studio, Putty Studio, we introduced a new, interactive element to the app that included gamification to approach Gen Z in a new way, allowing brands to connect with them in a way that was fun and gave instant results.

This student focused app allowed Dig In to interact with students by having in-app polls and surveys that showed live data of their opinions. We creatively found ways to engage with students that will enhance Dig In’s ability to communicate student needs and further their brand mission.

WHO WORKED ON IT?

ANNIE BARTLEY

ROBERTA LABANCA

KEARA MURPHY

PUTTY STUDIO

CLIENT:

DIG IN

SERVICES:

Creative Strategy / Creative Direction / Illustration / Graphic Design / Visual Identity / User Interface / User Experience / Copywriting

THE CHALLENGE

After the success of last year’s app, we led the front end creative and project management of the new custom built Dig In App. Working with the development studio, Putty Studio, we introduced a new, interactive element to the app that included gamification to approach Gen Z in a new way, allowing brands to connect with them in a way that was fun and gave instant results.

This student focused app allowed Dig In to interact with students by having in-app polls and surveys that showed live data of their opinions. We creatively found ways to engage with students that will enhance Dig In’s ability to communicate student needs and further their brand mission.

WHO WORKED ON IT?

ANNIE BARTLEY

ROBERTA LABANCA

KEARA MURPHY

PUTTY STUDIO