I Am Female logo

CLIENT:

IMPULSE

SERVICES:

Visual Identity / Graphic Design / Illustration / creative direction / artworking

THE CHALLENGE

We’re design-loving, industry-leading innovators, so creative challenges are our thing!

Impulse tasked us to redesign their iconic cans in a quest to create better on-shelf visibility in large retailers. With a restricted colour palette to work with, we leaned on our extensive expertise in print processes to make use of colour tints… the perfect way to create bespoke variation and depth to designs and illustrations!

Working with Elida Beauty’s marketing team and external print managers, we utilised market research to help deliver a stand out design to a new target audience… take a look below!

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

CLIENT:

IMPULSE

SERVICES:

Visual Identity / Graphic Design / Illustration / creative direction / artworking

THE CHALLENGE

We’re design-loving, industry-leading innovators, so creative challenges are our thing!

Impulse tasked us to redesign their iconic cans in a quest to create better on-shelf visibility in large retailers. With a restricted colour palette to work with, we leaned on our extensive expertise in print processes to make use of colour tints… the perfect way to create bespoke variation and depth to designs and illustrations!

Working with Elida Beauty’s marketing team and external print managers, we utilised market research to help deliver a stand out design to a new target audience… take a look below!

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

CLIENT:

IMPULSE

SERVICES:

Visual Identity / Graphic Design / Illustration / creative direction / artworking

THE CHALLENGE

We’re design-loving, industry-leading innovators, so creative challenges are our thing!

Impulse tasked us to redesign their iconic cans in a quest to create better on-shelf visibility in large retailers. With a restricted colour palette to work with, we leaned on our extensive expertise in print processes to make use of colour tints… the perfect way to create bespoke variation and depth to designs and illustrations!

Working with Elida Beauty’s marketing team and external print managers, we utilised market research to help deliver a stand out design to a new target audience… take a look below!

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON