Hair + Beauty
Hair and Beauty marketing that actually turns heads.
In beauty, looking good is a given. What really matters is how you show up, how you speak, and how you make people feel. That’s where we come in. We help hair and beauty brands go beyond the surface with beauty marketing that grabs attention and builds long-term love.
From bold haircare giants to premium skincare disruptors, we’ve worked with some of the biggest and best in the game, including Bed Head, Toni & Guy, VO5, Aviela, and Bheue. We know this space, and we know what your audience is searching for.
Whether you're launching a new product, refreshing your brand identity, or building out digital campaigns, we bring together strong strategy, stop-in-your-tracks creative, and messaging that makes people actually say “I wanna buy that”. If you’re looking for beauty marketing that’s anything but basic, you’re in the right place.
Why I Am Female* for Hair and Beauty marketing?
Because we know how to make beauty brands stand out. Our team has years of experience helping consumer-led brands connect with their audience in meaningful, memorable ways. Whether you're building a cult following or reaching for mass appeal, we tailor our approach to get you seen, loved, and talked about.
As a queer-led, women-founded agency, we also bring an inclusive lens to everything we do. We understand what today’s beauty consumers care about, from representation to sustainability to brand voice, and we know how to turn that into beauty marketing that resonates. With us, you get more than a pretty campaign. You get a partner who just gets it.
Not to brag, but…
Matchstick
Some humble brags
FAQs
Do you work with men?
Ew, no. Only joking. We don’t discriminate here.
What kind of brands do you work with?
We work with brands who are tired of basic brand comms. That being said, our work tends to fall into a few different industries including Hair and Beauty, FMCG, Femtech, Saas, B2B and B2C. We also specialise in speaking to queer and predominantly female* audiences and offer special rates to brands led by women or the queer community.As you can probably imagine, we don’t just work with any Tess, Dot, or Hattie - we work with brands that share our values, are committed to making change in their industry, and are ready to throw basic brand comms in the bin.
What does a brand communications agency do?
A brand communications agency helps brands communicate their offering effectively through a mix of strategy, design, content, and other communications services. Effectively, we get your brand in front of the right people in the right way using the creative prowess of women* and the LGBTQIA+ community.
Read more about our services.
Why work with a queer-led brand communications agency?
Because diverse creativity gets better results. Working with a queer-led agency means fresh ideas, broader perspectives, and impactful campaigns that genuinely resonate with diverse audiences.
How can brand communications help grow my business?
Strategic brand communications help your brand build trust, and with 81% of consumers needing to trust a brand before buying, that’s pretty damn important. But more than this, you need the right brand communications. Putting out any old comms into the ether is probably going to get you nowhere, but when you connect with the right audience with comms that cut through the noise (it’s pretty deafening out there), you’ll see real growth.
Are you the right agency for us?
If you’re looking for safe, middle-of-the-road brand comms, probably not. If you want bold, strategic, and creative work that actually resonates with your audience, then yes, we’re your people. We work best with brands that are ready to shake things up, ditch the generic, and make a real impact.
How we work
Looking for a long-term partner or wanting to keep things casual? We’ve got you covered, no drama, no strings. From one-off projects to monthly retainers and collaborations, we work with a flexible approach to suit your needs.
Go on… steal all of our brilliant ideas
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