Lifestyle
Lifestyle marketing is about more than your product.
Your brand is more than a product. It’s a vibe, a feeling, a lifestyle. And if your marketing doesn’t reflect that? You're just blending in. We’re here to help you stand out.
We create lifestyle marketing that speaks directly to your audience’s world, from the way they shop to the content they scroll. Whether you're launching a wellness brand, a skincare range, or a design-led home product, we craft strategy, creative and messaging that makes your brand feel like an experience.
We’ve worked with everything from beauty and fashion brands to food, drink and sustainable essentials. So if you’re building a brand people want to wear, share, or show off on their shelves, let’s make it happen.
Why I Am Female* for lifestyle marketing?
Because we get how people actually engage with lifestyle brands. We don’t just build identities, we build connection. With years of experience in building, well… experiences, we know how to put your brand front of mind, time and time again.
Our team blends creative storytelling with smart strategy to create campaigns that stick. And because we’re a queer-led, women-founded agency, we bring fresher perspectives than any stale agency playing by the rules. If your brand has personality, purpose, and a big ambition, we’re all in.
Not to brag, but…
Impulse
Some humble brags
FAQs
Do you work with men?
Ew, no. Only joking. We don’t discriminate here.
What kind of brands do you work with?
We work with brands who are tired of basic brand comms. That being said, our work tends to fall into a few different industries including Hair and Beauty, FMCG, Femtech, Saas, B2B and B2C. We also specialise in speaking to queer and predominantly female* audiences and offer special rates to brands led by women or the queer community.As you can probably imagine, we don’t just work with any Tess, Dot, or Hattie - we work with brands that share our values, are committed to making change in their industry, and are ready to throw basic brand comms in the bin.
What does a brand communications agency do?
A brand communications agency helps brands communicate their offering effectively through a mix of strategy, design, content, and other communications services. Effectively, we get your brand in front of the right people in the right way using the creative prowess of women* and the LGBTQIA+ community.
Read more about our services.
Why work with a queer-led brand communications agency?
Because diverse creativity gets better results. Working with a queer-led agency means fresh ideas, broader perspectives, and impactful campaigns that genuinely resonate with diverse audiences.
How can brand communications help grow my business?
Strategic brand communications help your brand build trust, and with 81% of consumers needing to trust a brand before buying, that’s pretty damn important. But more than this, you need the right brand communications. Putting out any old comms into the ether is probably going to get you nowhere, but when you connect with the right audience with comms that cut through the noise (it’s pretty deafening out there), you’ll see real growth.
Are you the right agency for us?
If you’re looking for safe, middle-of-the-road brand comms, probably not. If you want bold, strategic, and creative work that actually resonates with your audience, then yes, we’re your people. We work best with brands that are ready to shake things up, ditch the generic, and make a real impact.
How we work
Looking for a long-term partner or wanting to keep things casual? We’ve got you covered, no drama, no strings. From one-off projects to monthly retainers and collaborations, we work with a flexible approach to suit your needs.
Go on… steal all of our brilliant ideas
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