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CLIENT:

Olive & Baker

SERVICES:

Creative Strategy / Creative Direction / Packaging Design / Graphic Design / Visual Identity / Illustration / Copywriting

THE CHALLENGE

Oliver and Baker’s objective was to create a franchise brand aesthetic that would stand strong in a busy shopping centre. Not a problem for the IAF Creative Team! This start-up delicatessen wanted to become a local staple that paid homage to traditional British bakeries, all whilst incorporating a decorative flair to attract a more modern audience.

We focused on using colours that felt grounded yet elegant, promoting the high standard fresh produce. More so, we understood the client’s needs – ensuring the brand assets and visual identity could be adapted across a wide range of products including merchandise, product packaging, signage, interior displays and digital marketing.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

CLIENT:

OLIVE & BAKER

SERVICES:

Creative Strategy / Creative Direction / Packaging Design / Graphic Design / Visual Identity / Illustration / Copywriting

THE CHALLENGE

Oliver and Baker’s objective was to create a franchise brand aesthetic that would stand strong in a busy shopping centre. Not a problem for the IAF Creative Team! This start-up delicatessen wanted to become a local staple that paid homage to traditional British bakeries, all whilst incorporating a decorative flair to attract a more modern audience.

We focused on using colours that felt grounded yet elegant, promoting the high standard fresh produce. More so, we understood the client’s needs – ensuring the brand assets and visual identity could be adapted across a wide range of products including merchandise, product packaging, signage, interior displays and digital marketing.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

CLIENT:

OLIVE & BAKER

SERVICES:

Creative Strategy / Creative Direction / Packaging Design / Graphic Design / Visual Identity / Illustration / Copywriting

THE CHALLENGE

Oliver and Baker’s objective was to create a franchise brand aesthetic that would stand strong in a busy shopping centre. Not a problem for the IAF Creative Team! This start-up delicatessen wanted to become a local staple that paid homage to traditional British bakeries, all whilst incorporating a decorative flair to attract a more modern audience.

We focused on using colours that felt grounded yet elegant, promoting the high standard fresh produce. More so, we understood the client’s needs – ensuring the brand assets and visual identity could be adapted across a wide range of products including merchandise, product packaging, signage, interior displays and digital marketing.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON