I Am Female logo

CLIENT:

Rakhee Shah

SERVICES:

Creative Strategy / Creative Direction / Graphic Design / Visual Identity / Illustration

THE CHALLENGE

Rakhee Shah came to us with a new vision and new name for her brand. To start, we delved deep into her holistic approach and realigned target audience, with a vision of creating an identity that perfectly represented Rakhee’s new path for her business. We collaborated with brand strategist, Felicia O, to create synergy between the visual and verbal identity.

We used organic shapes to represent the natural, holistic journey she takes her clients on, taking inspiration from Japanese stone balancing paired with symbolism of an arm to represent a warm embrace. Our colour palette needed to attract a male audience, whilst also being welcoming to couples who are on their fertility journey, so we created a bespoke palette filled with deep blues for trust, yellow for warmth and turquoise for a sense of calm. The result reflected Rakhee’s style of working in every aspect.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

ROBERTA LABANCA

FELICIA O

CLIENT:

Rakhee Shah

SERVICES:

Creative Strategy / Creative Direction / Graphic Design / Visual Identity / Illustration

THE CHALLENGE

Rakhee Shah came to us with a new vision and new name for her brand. To start, we delved deep into her holistic approach and realigned target audience, with a vision of creating an identity that perfectly represented Rakhee’s new path for her business. We collaborated with brand strategist, Felicia O, to create synergy between the visual and verbal identity.

We used organic shapes to represent the natural, holistic journey she takes her clients on, taking inspiration from Japanese stone balancing paired with symbolism of an arm to represent a warm embrace. Our colour palette needed to attract a male audience, whilst also being welcoming to couples who are on their fertility journey, so we created a bespoke palette filled with deep blues for trust, yellow for warmth and turquoise for a sense of calm. The result reflected Rakhee’s style of working in every aspect.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

ROBERTA LABANCA

FELICIA O

CLIENT:

Rakhee Shah

SERVICES:

Creative Strategy / Creative Direction / Graphic Design / Visual Identity / Illustration

THE CHALLENGE

Rakhee Shah came to us with a new vision and new name for her brand. To start, we delved deep into her holistic approach and realigned target audience, with a vision of creating an identity that perfectly represented Rakhee’s new path for her business. We collaborated with brand strategist, Felicia O, to create synergy between the visual and verbal identity.

We used organic shapes to represent the natural, holistic journey she takes her clients on, taking inspiration from Japanese stone balancing paired with symbolism of an arm to represent a warm embrace. Our colour palette needed to attract a male audience, whilst also being welcoming to couples who are on their fertility journey, so we created a bespoke palette filled with deep blues for trust, yellow for warmth and turquoise for a sense of calm. The result reflected Rakhee’s style of working in every aspect.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

ROBERTA LABANCA

FELICIA O