I Am Female logo

CLIENT:

Timite

SERVICES:

Creative Strategy / Creative Direction / Graphic Design / Visual Identity / Illustration

THE CHALLENGE

Timite Marketing Consulting wanted to launch with impact. We set up a creative consultation, with the founder of Timite, to get an in-depth insight into her vision for the brand and what she is drawn to, creatively. We designed a range of brand options that represented different aspects of her personality and vision.

Creating custom type for the logo and an icon inspired by African symbols, we created a modern look that pays homage to the client’s background, taking inspiration from traditional African fabrics. Using colour psychology, we ensured the aesthetic would attract the right clients, using blues to promote reliability and off-white to show the brand is also warm and approachable.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

CLIENT:

Timite

SERVICES:

Creative Strategy / Creative Direction / Graphic Design / Visual Identity / Illustration

THE CHALLENGE

Timite Marketing Consulting wanted to launch with impact. We set up a creative consultation, with the founder of Timite, to get an in-depth insight into her vision for the brand and what she is drawn to, creatively. We designed a range of brand options that represented different aspects of her personality and vision.

Creating custom type for the logo and an icon inspired by African symbols, we created a modern look that pays homage to the client’s background, taking inspiration from traditional African fabrics. Using colour psychology, we ensured the aesthetic would attract the right clients, using blues to promote reliability and off-white to show the brand is also warm and approachable.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON

CLIENT:

Timite

SERVICES:

Creative Strategy / Creative Direction / Graphic Design / Visual Identity / Illustration

THE CHALLENGE

Timite Marketing Consulting wanted to launch with impact. We set up a creative consultation, with the founder of Timite, to get an in-depth insight into her vision for the brand and what she is drawn to, creatively. We designed a range of brand options that represented different aspects of her personality and vision.

Creating custom type for the logo and an icon inspired by African symbols, we created a modern look that pays homage to the client’s background, taking inspiration from traditional African fabrics. Using colour psychology, we ensured the aesthetic would attract the right clients, using blues to promote reliability and off-white to show the brand is also warm and approachable.

WHO WORKED ON IT?

ANNIE BARTLEY

LEONIE CHARLTON